Better connections. Stronger lead journeys.

Wessex Internet’s website and Salesforce integration were not working together reliably. Lead data was at risk of being missed, while technical SEO issues made it harder for the broadband provider to reach customers across rural communities.

We audited the website and its connections, then reconfigured the Salesforce integration to improve lead-data transfer. We also addressed URL inconsistencies, canonical tags and image alt text, using Google Search Console to monitor progress.

The project saw a 21% increase in clicks from Google searches and an 18% increase in homepage traffic. A working Salesforce connection helped the team capture and act on enquiries more effectively.